Taught by two of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers two core topics in customer loyalty: branding and customer centricity. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with and customer focus and need-gathering

Duration: 
Enrollment: Online     Learning Method: Self-paced